Market microstructure
Game-theoretic analysis of microstructures, pricing, liquidity, and risk management.
01 — Who we are
We bring Wall Street–grade technology and infrastructure to Main Street's favorite asset class.
02 — What we are building
Our goal is to maximize our predictive understanding of sports. We use two pricing engines — one reasons from the market microstructure down, the other from the event level up. We leverage the results to power both sides of the street.
Game-theoretic analysis of microstructures, pricing, liquidity, and risk management.
AI-native, sport-specific models focused on the physics that underlie individual and team-level match-ups.
Market-making and proprietary trading.
Consumer-facing research and tools.
03 — Who's building it
Our team bridges the gap between traditional finance and the trading of exchange-based sports contracts. We pair experience in high-frequency trading, market aggregation, option pricing, microstructure analysis, predictive analytics, machine learning, sport-specific modeling, natural language generation, automation and agentic AI with more than 30 years of company-building and hyper-scaling experience, and perhaps most importantly, an obsession with all things sports.
If this sounds like you, we'd like to meet. Get in touch

Co-Founder & CEO
Scott has 30 years of experience as an investor and entrepreneur. He was the first investor and COO of Automated Insights, which catalyzed the application of AI to sports and was ultimately acquired by Vista Equity Partners. He has also spent much of his career in venture capital — most recently as a Managing Partner at Sands Capital, where he helped lead the venture capital initiatives of a $50B global asset manager; before that as a partner at New Enterprise Associates; and a Founder and General Partner at Valhalla Partners.
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